Why Think. Check. Attend.Think. Check. Attend is an initiative that aims to guide and assist researchers and scholars to judge the legitimacy and academic credentials of conferences in order to help them decide whether to attend. Nowadays, the scholarly community faces an increasing number of invitations to present at or attend conferences. Some of these are respectable, academic events while others are misleading, exaggerated or even fake. Think. Check. Attend provides guidelines that help researchers to differentiate between an authentic conference and one they should avoid. In this initiative, we help scholars to recognise the characteristics of a trusted conference to attend and submit their abstracts to through a number of steps and a check list. Simply, follow these steps and you will rest assured that you attend only the most appropriate conferences.